Social media has become an integral part of running any business. There are over 3 billion people who are active on social media, making it one of the most successful platforms in targeting any audience.
With that said, it isn’t as simple as posting the occasional comment or adding a picture here and there. It takes commitment and regular engagement to achieve results. In this article, we have outlined some of the top tips on how you can increase your social media engagement. 1. Regular Posts
Try not to get into the habit of only posting ‘once in a blue moon’. To grab the attention of your target audience, you will need to interact as much as possible. Once you have established your online presence, users will start to engage with you if they like what they see. Keep this going!
Post daily with something interesting. Include visuals, offers or just a “good morning, have a great day” message. With that said, don’t overdo it! If you post too often in one day, people may become fed up of you taking up their entire news feed.
2. Choose your Times Wisely
You should research the best time throughout the day to post to social media platforms.
Depending on your target audience, bear in mind different time zones! Always post when you know users are more likely to be active.
3. Post Different Types of Content
Try to be diverse in what you share. It is so easy for users to become bored if your content is generic. Make sure your delivery is spot on!
There are online apps you can use that will tell you if your content is engaging or if delivery is slightly off. They offer alternative words, as well as checking your grammar, which is as equally important. Grammarly is an example of an app offering a free or paid subscription.
4. Keep your Content Current
To boost your social media engagement, create posts about topics that are current. Include trending keywords that you know your users will like.
This may take a little research into what your competitors are sharing, but it will be worth it!
5. Post Surveys
Most social media platforms provide the option to post surveys or polls.
This is a great way to get a response and keeping users engaged. Create your surveys based on topics that are relevant to your business.
6. Include CTAs
CTAs (Call to Action), is an important part of getting users to interact.
You will be surprised at how many people will do as they are asked on social media platforms. Ask them to share, like or comment on your posts, asking their opinion on certain topics.
Just a few simple CTAs will go a long way.
7. Don’t Restrict Yourself to One Social Media Platform
With so many social media platforms available, don’t restrict yourself to just a select few.
Some people prefer written content, whilst others may engage more with visuals. You can copy content across various platform, but make minor changes to suit the audience.
Consider using a social media management tool. They allow you to post content whilst tracking the performance. Therefore, you can see what is and isn’t working. Hubspot is a great example.
8. Use Emoji and Animated GIFs
Whilst not all businesses like to use emojis as some may think they look unprofessional; they are starting to become an essential part of everyday life.
If you are a social media influencer or marketer, it is worth you investing some time into understanding what each emoji means.
Throwing in an emoji here and there is likely to boost your social media engagement.
9. Quick Response Times
If you have spent time and energy gaining leads from social media, you should always respond as quickly as possible.
The user will be waiting for a reply, if not instant, but as soon as possible. If you can reply instantly, they are more likely to still be online, therefore you will be keeping them engaged and interested.
It will also instil trust, and they will see you are reliable and serious about the product or service you are promoting.
10. Optimise Use of Hashtags
Hashtags play an important part of the success of your social media strategy.
Research the most used and relevant hashtags within your industry. Add as many as you can to every post across each of your social media platform, increasing your chances of reaching your target audience.
Wise Digital Marketing are experts in all types of social media marketing. If you require any further advice, please get in touch. We hope you enjoyed this article and look forward to sharing our next with you.