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LinkedIn Posting Essentials

Updated: May 5, 2021

Want to optimize your LinkedIn feed and gain more visibility in your field?

Try following these tips and watch your engagement grow!

Having a great LinkedIn profile helps you attract not only recruiters but potential clients and customers. By building your personal brand and increasing your engagement with others, you will see a continual increase in traction to your page. LinkedIn is a great way of showing off that you’re an expert in your industry, and could even become a LinkedIn influencer helping to inspire others on their business growth journey.

Personal Branding

If you want to build your personal brand on LinkedIn, then you need to start thinking of yourself as a brand. Follow what your favourite companies are up to, how can their posts help you create something impacting and meaningful on your page. Don’t be afraid to be personal with your posts, if you want to create an engaging community let your personality shine through! People want to communicate with real humans, start to create an ongoing dialogue with your community through your posts!

Ideas for LinkedIn posts could be:

  • Something you learned today

  • An amazing project you just completed

  • A co-worker you’re proud of – sharing the love

  • Something difficult that you’ve overcome – you could help someone having the same issues!

  • An inspirational quote from someone who you admire

  • Highlight your achievements

It’ll make it so much easier for your followers to get to know you better, let us know how you get on!

Sharing is Caring

Don’t just post content about yourself, share things from others! Sharing other's posts will connect you with a wider group of people, allowing you to grow your network even more. You could share any relevant things from others in the form of blogs, infographics, even celebrating their successes. Creating a community through your social media is an amazing way to let people know what you’re all about and helps to develop your personal branding.

Try using the 4-1-1 rule. The 4-1-1 Rule suggests that you should post four pieces of new content, one repost and one self-serving post. When you follow this pattern, you will achieve the ideal ratio of original posts, engagement and self-serving posts.

Sharing photo and video posts seriously boosts your engagement. Even if you’re posting a meaningful quote or a post celebrating your achievements, making the post as a graphic will catch the eyes of your network more. LinkedIn now has a feature in which you can upload multiple images into carousel format, allowing for easier viewing.

Specific Content

Create LinkedIn specific content. It can be tempting to repeat posts across all of your social platforms, but this can come across as lazy and be off-putting for your network. You want to keep your posts engaging and exciting but still relevant across all sites.

LinkedIn rewards hashtags! It is so much easier to get your posts seen by your target audiences if you use relevant tags throughout the post. Be careful to not overload your post with unrelated tags though as your posts can soon become overwhelmed and uninviting if there’s too much blue highlighted texts.

Consistency is Key

Don’t post too often or too much, people don’t want to be bombarded with constant sales pitches or photos of your dog (as cute as they may be). Research has shown that users who post 50+ times per month have a lower engagement rate than those who post less than 30 times per month. You need to remember that your posts should be about quality not quantity.

Advertising Your Brand

People don’t like being advertised to. We understand that you want to grow your brand and ultimately make more sales, but don’t be pushy with your approach. Most customers aren’t ready to instantly buy from you, but you want to be on their mind for when they are ready. By creating a brand that is memorable, you’ll be the first thing they think of when they’re in need of the product or service that you offer. By following the steps earlier mentioned, through personal posts and creating connections whilst promoting your product in a natural way, your network will keep you in the forefront of their minds.

Review your analytics!

Social media is always trial and error so it’s down to you to see what works for your network and what doesn’t. LinkedIn has a great analytics feature on your profile page which allows you to have a more indepth understanding of which posts are being interacted with the most.

Figuring out whether it's your tagging of influencers or the use of relevant hashtags, LinkedIn analytics will allow you to optimise your future posting habits.

By following these posting tips, your engagement on LinkedIn should start to skyrocket! Let us know how you get on, and follow us on LinkedIn here!


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